Insights

Current thinking.

A small collection of ideas I keep returning to as I work with leaders in vertical software. New writing is added as the thinking is ready—never before.

I.Essays
  1. 01

    Trust is becoming the next competitive advantage.

    Why technology is changing where companies compete.

    Forthcoming
  2. 02

    Customers experience organizations—not departments.

    Why every interaction shapes what the market learns to expect from your company.

    Forthcoming
  3. 03

    Why founders eventually have to scale their judgment.

    What changes when organizations begin making decisions without the founder in every room.

    Forthcoming

If a particular idea resonates, I'd welcome the conversation.