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Purple Concrete Building

The full story

About me

I didn't start out in California or in tech. I grew up in Michigan, performing in professional children's choirs and even winning a grammy. This is where I learned to live the values of discipline, accountability and collaboration that I coach in teams today. This is also where I learned the power of storytelling. 

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Marketing was a natural transition for me when I relocated to the California tech scene. I fell in love with product marketing after asking "but why?" too many times to no avail so finally creating the answers myself.

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I now live in Los Angeles with my family and am mom to a four-year-old as well as two-year-old fraternal boy/girl twins—a challenging but fulfilling exercise in patience, prioritization and coffee consumption. 

Why I love B2B software

Life is a gift we must use to make meaning, and it's software that fuels the world around us and how we move through it. The potential for transformational impact through software is enormous. 

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Work can be dehumanizing but it shouldn't be. B2B buyers, especially those traditionally underserved by technology, are humans too. They deserve tools that facilitate progress for both the organization and the individual.

Notebook and Keyboard
Wooden Window

Professional recognition

Shopmonkey CEO Award Winner 2022
For most meaningful individual impact companywide within a calendar year 


Vistage Worldwide Executive Development Graduate 

Among top 5% of management at Bluebeam selected 
2018-2020


Grand Rapids Chamber of Commerce Emerging Leader 
Selected from among thousands by Corewell Health for this community leadership development program

2012

Community leadership

A Place Called Home
Leadership Council Board Member
2013 - 2016
Raised more than $500K for this Los Angeles nonprofit helping underserved young people achieve social, emotional and economic success.

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