Speaking Sessions

Keynotes, lectures, workshops, and courses.

Sessions that have helped develop thousands of marketers around the world.

I.Sessions
№ 01

Unlocking Brand Growth Across the Customer Lifecycle

  • Go-To-Market Alliance Conference
  • Conference session
  • 2024
Watercolour over photograph of Maya Shah Ceccotti at the Go-To-Market Alliance Conference, 2024, where she presented “Unlocking Brand Growth Across the Customer Lifecycle”
Unlocking Brand Growth Across the Customer Lifecycle — Go-To-Market Alliance Conference, 2024

Strong community is the “walk” behind your brand “talk.” Establish give-gets with your community for growth at each stage:

  • Awareness

    Give
    Thought leadership content, industry best practices, and standards
    Get
    More qualified, pre-educated leads

  • Consideration and sale

    Give
    Reference customers to speak with prospects for social proof
    Get
    Buying insights and commercial requirements

  • Post-sale and adoption

    Give
    A shared space for tips, tricks, knowledge sharing, and product feedback
    Get
    Adoption, design, and utilization insights

  • Advocacy

    Give
    Awards, insider insights, advisory boards, and user conferences
    Get
    Increased customer lifetime value (CLTV)
№ 02

B2B Product Messaging

  • CXL
  • Product Marketing Certification course
Watercolour over photograph of Maya Shah Ceccotti recording B2B Product Messaging for the CXL Product Marketing Certification course
B2B Product Messaging — CXL, Product Marketing Certification

B2B buyers are humans, too. Messaging that speaks to their inspirational and emotional needs is how you’ll differentiate against other tools talking only about functional benefits. Efficiency and revenue are old news in B2B.

This three-plus-hour course teaches product and brand marketers how to prepare for messaging development, host a messaging sprint, ensure relevancy, enable teams with messaging, and evolve it over time. It has helped develop thousands of product marketing managers around the world.

“This is probably the most pivotal piece of knowledge in my career so far. I’m already applying the knowledge, insights, and templates Maya shared and I love it! I don’t just feel empowered. I feel powerful!”

PMM Mihail Savov, 2023
№ 03

Packaging Your Products and Offerings

  • Product Marketing Alliance Summit
  • Keynote
  • 2024
Watercolour over photograph of Maya Shah Ceccotti delivering the keynote “Packaging Your Products and Offerings” at the Product Marketing Alliance Summit, 2024
Packaging Your Products and Offerings — Product Marketing Alliance Summit, 2024

The power of pricing and packaging is underestimated and underutilized. According to Paddle, companies spend less than ten hours per year on pricing and packaging, yet this lever has about eight times the impact of new customer acquisition.

Defining a measurable value metric that indicates customer growth and translates to revenue growth for your organization is the first and most important aspect of your packaging strategy.

Defining the customer growth journey post-sale is the second most important aspect.

It’s never enough just to get a contract signed, especially in SaaS. We must define how customers will expand post-purchase and have milestone triggers that prompt action.

What milestone growth moments and corresponding triggers can be leveraged in your packaging? Think paywalls, gates, tiers, and usage thresholds.

№ 04

Brand vs. Product Positioning

  • Wynter Workshop
  • Lecture
  • 2023
Watercolour title card for “Brand Positioning vs. Product Positioning,” a Wynter Workshop session with Maya Shah-Ceccotti
Brand Positioning vs. Product Positioning — Wynter Workshop

Both exist to differentiate. Brand positioning speaks to your buyers as heroes on a journey, with your tool as their guide to meeting their aspirational and individual needs. Product positioning convinces your buyers of functional and business needs, the urgency of those needs, and that they should pay you to fill them.

I’ve led both brand and product marketing teams that developed these frameworks in tandem, and it’s a low-key superpower.

№ 05

Why PMMs Make Great Leaders and the Soft Skills Needed to Level Up

  • Product Marketing Alliance Summit
  • Keynote
  • 2023
Watercolour over photograph of Maya Shah Ceccotti delivering the keynote “Why PMMs Make Great Leaders and the Soft Skills Needed to Level Up” at the Product Marketing Alliance Summit, 2023
Why PMMs Make Great Leaders — Product Marketing Alliance Summit, 2023

More and more commercial executives are coming from a product marketing background these days. Why? Our points of view are shaped at the intersection of major business dynamics, through which we’ve learned the science of growth.

If you’re a product marketing manager looking to level up, or an executive considering hiring a PMM into a leadership role, here’s the unique soft skill set that sets us up for success:

  • 01We apply problem-solving to new domains and tactics that we must learn as we level up.
  • 02We deploy a growth mindset by valuing failure and exercising curiosity.
  • 03We lead through others with our influence, even without direct authority.
  • 04We lean into trust and accountability.
  • 05We are the master translators of value and clarity across audience, organizational level, and goal.

If you’re planning an event or a private leadership session, let’s discuss a speaking opportunity.

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