Experience and Results
Growth by numbers:
80% higher ACV
in 2 years at Shopmonkey by adjusting pricing & packaging strategy, and launching add-on products.
56% more qualified pipeline
over 2 years at Shopmonkey by defining, positioning and enabling sales around a tighter ideal customer profile.
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First $100K+ deal
landed at ScreenCloud by niching down ICP and introducing productized services for enterprise.
10X community growth
in 3 years at Bluebeam with user groups, customer marketing and standards-setting.
2X faster time to market
from product MVP to availability at Bluebeam by tiering product releases and launches, streamlining execution.
2X YoY sales growth
at Bluebeam by driving tier one launch strategies for flagship product, aligning 16 siloed teams.
Experience
Patlytics​
Head of Marketing August 2024 - Present [Contract]
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​Driving 300% month-over-month growth for this B2B generative AI seed-stage startup for enterprise intellectual property intelligence, backed by Google's Gradient Ventures and other top VCs. Building GTM motions for enterprise buyers, developing content and enablement strategies, building an end-to-end GTM tech stack.
Unlocking how to sell industry-specific AI application software and tackling AI-specific GTM challenges including building enterprise buyer trust, competitive positioning of general-purpose vs. fine-tuned LLMs, buyer expectation management throughout cycle, enterprise AI pilots, pricing AI products usage v. subscription, and more.
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Now seeking post-seed opportunities.
Shopmonkey​
I joined Shopmonkey as director of product marketing and two weeks later, said yes to the unexpected opportunity to step up as head of marketing despite the expanded scope and being pregnant with twins! Throughout various roles over 2.5 years, I scaled this B2B auto shop management SaaS business by 4X, and managed a team of 12 marketers. My favorite accomplishments: ​
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Built in-house functions including product marketing, brand & creative, content, sales enablement, lifecycle, and demand generation.
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Identified best-fit customers, niched down ICP and delivered improved paid experiences, massively reducing acquisition costs.
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Launched new products that created new add-on revenue streams, enabled 60+ sales people and drove integrated marketing campaigns.
Senior Director of Marketing Jan 2023 - July 2024
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Director of Product Marketing & Head of Marketing Dec 2021 - Dec 2022​
"I had the privilege of reporting to Maya when she became Head of Marketing at Shopmonkey. She led and nurtured our team with empathy, confidence, and grace while working hard to represent us well at the executive leadership level.
She is a fantastic leader, a seasoned product marketer, and a patient mentor. I learned so much from Maya. I have deep respect for her, and I hope to work with her again."
Senior Content Marketer
"Maya is an outstanding product marketer and people manager. As a product marketing leader for a small but mighty team at Shopmonkey, Maya played an instrumental role in mapping out go-to-market strategies for various new product launches and bringing together diverse groups.
As a people manager, Maya leads with empathy and grace. With limited resources, she worked closely with her direct reports to identify and prioritize high-impact activities to drive KPIs. She’s curious and does not shy away from asking hard questions, always putting customers first and helping Product, Sales, and Marketing leads build a seamless customer experience."
Senior Product Marketer
ScreenCloud​
Senior Product Marketing Manager Jan - Nov 2021
I joined this early-stage London-based startup as their zero → one senior product marketer. In the complex, horizontal digital signage space, niche clarity and buyer education were paramount. Using data and market insights, I defined and prioritized niches, led the positioning, pricing and packaging work and clarified value, solved for gaps in the customer utilization lifecycle, productized enterprise services, and launched two add-ons.
Technically I hired Maya, but a marketing leader of her caliber is really someone you partner with. As the first experienced PMM to join the company, she was asked to do far more than what would have been fair, but she still somehow over-delivered and made it clear she was a full-blown GTM executive in the making.
Maya strikes the important balance of (1) flat-out knowing her stuff and (2) staying committed to learning even more as she goes. When you combine that with a dedication to serving across the board, not to mention always working hard to get it just right, you get a top tier marketing leader that truly stands out.
Having her move on was a massive loss for the company, but we're all better for having worked with Maya. You'd be hard-pressed to find someone who made a bigger impact in the same amount of time. I would obviously partner with Maya again in a heartbeat.
5X Marketing Leader
Bluebeam, Inc.​
Senior Product Marketing Marketing Oct 2019 - Jan 2021
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Product Marketing Manager June 2017 - Oct 2019
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Senior Product Marketing Specialist Jun 2015 - Jun 2017
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Product Marketing Specialist Oct 2013 - Jun 2015
Over my seven-year Bluebeam journey, I helped build the community, launch new products and maintain 2X YoY sales growth that took this B2B construction technology company through acquisition and 1MM+ new users.
Here I learned the flywheel power of B2B community-building and storytelling. I'm thrilled to have helped establish our products as recognized industry-standard by starting a grassroots customer movement that is today a thriving community coalition—which led to Bluebeam being among the most virally used tools on a commercial construction jobsite. During my time, I led content and product marketing teams of varying sizes for products both in incubation and at maturity, and from within both the product and marketing teams.
I was fortunate enough to work with Maya at not one, but two organizations thus far. Her ability to translate product knowledge into tangible outcomes has always impressed me.
While her skill in product marketing across mediums is evident, it's Maya's thoughtful and measured approach to leadership that I value most. She approaches teams with a humble and inclusive mindset and her ability to bring you into the story she is telling while still managing to articulate her point of view easily, is unmatched. I'm grateful for the opportunity to learn and grow alongside her and any team would be lucky to have her as a valuable member of their leadership organization. I hope to work with her once more.
Strategic Marketing & Events
Before B2B software:
2011 - 2013
I spent two years at Michigan's largest health system building our community partnership program culminating in the 2012 Transplant Games of America that achieved record high employee engagement numbers, won numerous community awards, and added 200K+ sign ups to the Michigan organ donor registry.
2006 - 2011
I staffed numerous political campaigns between 2006 and 2011 including city, state, national and Presidential. I won some, and lost many. Ask me about lessons in persuasion, resiliency and positioning from the campaign trail.
Education
B.A., Political Science
St. Olaf College | Northfield, Minnesota | 2005-2009
Additional certifications:
Northwestern University
Product Strategy Executive Certification
2019–2020
St. Thomas University
Mini-MBA Executive Certification
2011
Grand Valley State University
Nonprofit Board Leadership Certification
2011-2012